AGIFORS Annual Symposium 2007
Maximizing the Customer Experience through OR Innovation

There are two Bangkoks, the ancient soul of Thailand with its long and fascinating history and the frantic modern metropolis that embraces the latest trends both Eastern and Western. The two blend together remarkably well -- even the most jarring juxtapositions of old and new will start to make sense after a few days, and shrines in front of car dealerships or monks on all manner of public transportation will be sights soon taken for granted. Bangkok is not only the biggest city in Thailand, but also the most mesmerizing, with some of the country's most beautiful temples and shrines. Sunset at Wat Arun on the river is downright humbling, and even people with no interest in history will be impressed with the Grand Palace. The city's energy is palpable, especially at night, when traffic opens up a bit, its famous markets get going, and everything seems lit up from its proudest monuments to its seediest streets. Thailand's capital is the urban and cultural heart of the land: where all trends originate, where all roads meet, an exaggeration of every aspect of life in the kingdom.  Founded when King Rama I moved the city across the river from Thonburi in 1782, Bangkok is not a particularly ancient capital, but a cool mix of modern and traditional.

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